When Fresh Face, an anytime moisturizer, was introduced as part of the Face Collection it was formulated for Dry or Oily skin. Two separate, very distinct formulas were created to satisfy the needs of both skin types. As always, once a product is created it doesn't take long before you start thinking of various ways to improve a product. Personally, I like simplicity. After looking at the ingredients in both formulas I started thinking "there has got to be a way to make this product beneficial for all skin types". Off I went for hours upon hours and weeks upon weeks of researching various oils, herbs, botanics, anti-oxidants, etc., finally I put together many formulas, tested, tested and tested some more until I was satisfied with what we now have as Fresh Face.
What is Fresh Face? It is a specially formulated facial moisturizer, toner and clarifying serum. The new and improved formula is focused more on maturing skin of all types. You don't have to be 50 for your skin to begin aging, quite the contrary. There are many young women with aging skin due to exposure to sun and wind damage, cleansing with harsh facial cleansers, heavy makeup. Whatever the reason, you will notice an improvement in appearance and feel after using just a few times. Fresh Face can be used daily or anytime you need a boost of moisture. It is fantastic under makeup. Never greasy.
Evening Primrose oil is reputed to heal skin irritations, increase hydration, moisturize dry, aging and chapped skin and maintains normal function of the epithelial barrier membrane. It also is known to help reduce wrinkles. Rose hip oil regenerates tissue, treats those pesky crows feet, helps heal sunburns, psoriasis and eczema while improving hydration. Add Jojoba oil to the mix and you've got an oil that creates a protective film over the skin sealing in moisture. Dissolves pore clogging matter and returns skin to a natural ph balance. Jojoba penetrates the pores quickly to reduce moisture loss. You can see why combining these oils in our serum is the right choice.
Botanicals play a major role in my life as well as in this product. We've used a plethora of herbs and botanicals for the astringent, emollience, regenerative, anti-oxidant and anti-inflammatory benefits imparted.
Combining all of these things, I am of the opinion that it is one of the best available, then again, I am a bit biased. As the old commercial used to say "Try it, You'll like it".
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